TY Bridge is not something every Shopify store needs. That is intentional.
This page helps you decide, calmly and clearly, whether TY Bridge is relevant for your setup — without pressure to install.
You likely need TY Bridge if
- You previously used Additional Scripts on the Thank-You or Order-Status page
- Your Meta, GA4, TikTok, or Google Ads purchase events became inconsistent
- You recently upgraded (or were upgraded) to Shopify’s new checkout
- Post-purchase tracking accuracy matters for paid media decisions
In these cases, TY Bridge exists to restore reliability using Shopify’s supported model.
You may not need TY Bridge if
- You never used Additional Scripts on post-purchase pages
- You rely only on basic storefront analytics
- You are not running conversion-optimized paid ads
- Your current setup already delivers consistent purchase events
If this describes your store, it’s reasonable to do nothing and revisit later.
What TY Bridge is designed for
TY Bridge is most useful when:
- Checkout changes disrupted existing tracking
- Browser-only pixels proved unreliable
- Consent enforcement reduced signal quality
- A consent-aligned, auditable fix is preferred over hacks
What TY Bridge will not change
Installing TY Bridge will not:
- Guarantee perfect attribution
- Override customer consent choices
- Replace your entire analytics stack
Its role is specific: post-purchase event reliability under Shopify’s current rules.
A calm decision
If you need TY Bridge, the value should be obvious. If you don’t, there is no downside to waiting.
The goal is not to install more software, but to have fewer unknowns in your data.