Explainers
Short guides for merchants who lost post-purchase tracking
If Thank-You and Order-Status events dropped after Shopify checkout upgrades, start here.
Explainer
Why Thank-You Tracking Broke
What changed in Shopify checkout, why legacy scripts stopped firing, and what a compliant recovery path looks like.
Explainer
How TY Bridge Works
A plain-English walkthrough of what happens when you install, what gets sent, and what you will see.
Explainer
Pixels Are No Longer the Truth
Why pixels are now conditional signals, what actually counts as truth, and how to reason about gaps.
Explainer
Additional Scripts vs App Pixels
Why copying legacy scripts into pixels fails and how Shopify's sandbox changes execution and consent.
Explainer
Shopify Consent and Server-Side Tracking
How consent enforcement works on Shopify and what server-side tracking can and cannot do.
Explainer
TY Bridge Architecture (Technical)
A system-level walkthrough of capture, consent filtering, delivery, and diagnostics for technical readers.
Explainer
Do I Need TY Bridge?
A quick decision guide for merchants deciding whether they need a recovery layer.
Explainer
What TY Bridge Does Not Do
Clear boundaries on what the system avoids to stay compliant, stable, and auditable.
Explainer
Agency Migration Playbook
How agencies standardize broken Thank-You tracking fixes across multiple stores.